My theory is women, while they do look at porn, look at porn less. Men will seek out a particular type of porn or a specific video and will not stop until they find it. They are also less likely to go on websites that abuse popups like sports streaming channels.
Also I think women are also more likely to use social media which usually don’t have ad blockers.
Speaking of advertising being a science like another person commented, it means it’s data driven.
https://backlinko.com/ad-blockers-users
https://datareportal.com/reports/digital-2024-july-global-statshot
Lots and lots: https://www.ecosia.org/search?q=how+prevalent+is+adblocking+by+generation
But more to the point:
Women in every generation block less ads however, which I found interesting.
My theory is women, while they do look at porn, look at porn less. Men will seek out a particular type of porn or a specific video and will not stop until they find it. They are also less likely to go on websites that abuse popups like sports streaming channels.
Also I think women are also more likely to use social media which usually don’t have ad blockers.