Netflix is starting to raise prices in some countries as growth spurred by its crackdown on password sharing starts to fade.
The film and TV streaming giant said it had already lifted subscription fees in Japan and parts of Europe as well as the Middle East and Africa over the last month.
Changes in Italy and Spain are now being rolled-out.
In its latest results, Netflix announced that it had added 5.1 million subscribers between July and September - ahead of forecasts but the smallest gain in more than a year.
A bigger market share (or just market size if it’s something new-fangled) at the expense of current profit, because that can turn into future profits. See most modern tech companies, which make a loss but still have value. For example, Uber just made a profit for the first time, and since they’re everywhere that’s a great position for a shareholder. People bought in in the past in hopes that this would eventually happen.
OP is a little off, BTW. US law - and it’s probably the same elsewhere - says that the C-suite has to work in the interests of shareholders, who they represent as fiduciaries. It’s just that there’s only a few things a million APPL shareholders have in common, so in practice that interest is value and dividends. In a privately-owned company other things might factor in, for better or for worse.
IANAL