I think the basic idea is that data collection is a form of uncompensated labor. The matter of what it’s worth isn’t the issue, but the fact of it being worth anything to anyone at all, and it being taken from you with little to no choice in the matter. Not to mention bought, sold, traded, etc.

Yes, a lot of it is tied to agreeing to a EULA, but we all know that just about anything we click on or do on our phones and computers is tracked, stored, sold, and used to make money in dozens/hundreds of ways, EULA or not.

I don’t think I’ve ever bought something because of an advertisement.

Side note, this is incredibly difficult to believe, tbh.